'Ai is on the way up' links to the pre-rise of artificial intelligence in the everyday lifestyles, not only is this a prolific tool now, but also has helped to shape the design field also. 

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This documentary sheds insight into hacker culture and data breaches which were relevant with the uplift of this software. The ideology is represent the the notion of being watched and that data is at risk. 

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Contrast is created through the piece with retro and glitched imagery, which juxtaposes with the futuristic technologies. It features a classic hacker platform, which is simple and minimalistic.